INSPIRED BY: CHANEL

The Deauville’s Origins

Chanel deauville tote white embroidered letters, which gained instant popularity among buyers, takes its name from Coco’s first boutique, which opened in 1913 on Rue Gontaut-Biron in Deauville. The bag, however, was only released years later for Chanel’s Spring Summer 2012 collection. But we’re glad Chanel did not keep us waiting any longer because the Deauville is the perfect everyday Tote turned ideal beach bag in summer. 

The shoulder straps are adapted with small leather strokes at the top to prevent the chain from digging into your shoulder when the bag is packed to the brim for a busy weekend. 

The front of the Tote is adorned with the brand name and the familiar interlocking CC logo. An extra detail is the addition of the “31 Rue Cambon” on the base of the bag, referring to its place of origin. 

As for how to pack your spacious bag? She’s equipped with a magnetic clasp that clicks together at the top – but be aware: since there is no large zipper, the bag’s content may get wet with heavy rain.