"Stare-back queens" trend (2021–2024) On TikTok and Instagram, a growing number of breastfeeding moms started a lighthearted "stare-back" challenge — when they catch a guy staring too long, they lock eyes, give a calm smile or a knowing look, and keep feeding. Videos tagged #BreastfeedingInPublic or #StareBack often get thousands of comments from other women saying "YES QUEEN" or "he looked away first." Many of these creators say it turns the power dynamic around — the guy usually gets flustered and looks away, while the mom feels more confident and in control. It's become a small but positive meme of reclaiming space.